Facebook partner categories will soon launch in Australia, giving companies a powerful way to leverage the social media giant’s advertising network to promote their products and services.
Reports that digital technology will mean the death of insurance broking are greatly exaggerated. Whilst the traditional role of the insurance broker is being challenged, companies that are willing to adapt their business model will not only remain relevant to their customers, but can also capitalise on a greater ability to reach, engage and convert digital audiences into new customers.
Financial service companies that ignore mobile in 2015 risk falling behind competitors who have integrated mobile marketing into their overall marketing strategy, passing up sales opportunities both in B2B and B2C markets.
The findings of Ernst & Young’s 2014 Global Consumer Insurance Survey highlight a need for insurers to improve customer engagement, and suggest the action of those that address this concern will lead to clear market advantage “through stronger relationships and optimised cross-channel experiences”.
Major news portals, industry publications and blogs are offering advertisers the ability to promote to their audience using formats that replicate the editorial content they produce. Dubbed “native advertising”, it offers those that are promoting financial services online the capacity to expand marketing reach and effectively engage audiences - breaking through the noise of competing online advertisements.
This month features articles discussing digital disruption in the insurance industry, a response to John Oliver's attack on real time marketing, and the latest trends in SEO and social.
Google is encouraging users to feed additional data into Google Analytics - providing new ways and lowering the technical barrier required to complement the data it tracks with information you record about your business.